Sony Ericsson entered into emerging markets of radio fans

Sony Ericsson today announced the launch of two new mobile phones, Delhi, India. Tthe R300 Radio and R306 Radio, both designed to deliver a credible radio-listening experience to a global audience, and ideally suited to emerging markets such as India.“The R300 Radio and R306 Radio allow you to tune-in to your favourite music shows or sports reports, across both AM and FM broadcasts,” said Howard Lewis, Vice President and Head of Entry Level Products at Sony Ericsson. “They certainly look and sound the part, offering a radio-inspired design and feature set on a choice of either a candy bar or clamshell phone.”

True radio designDedicated radio speakers and preset channel buttons Loud sound3D sound enhancement and volume boost for noisy environments AM/FM FrequenciesTune-in to your favourite station True radio designBoth of these new phones are designed to have a clear radio look-and-feel. Sit either phone on its side and let the radio blast out through the dedicated loudspeaker…in stereo in the case of the R306 Radio.

Both phones feature Bluetooth™ technology, allowing you to handle your phone calls handsfree with optional accessories such as the Bluetooth™ Headset HBH-PV703. The R300 Radio offers a built-in VGA camera and the R306 Radio boasts a step-up to a 1.3 megapixel camera on-board. So whether you are listening to the radio or not, these two new phones are set to hit the right note.

The R300 Radio will launch in two colours: Antique Copper and Steel Black. It is a GSM/GPRS 900/1800/1900 phone that will be available in selected markets from Q2 2008. The R300a Radio is a GSM/GPRS 850/1800/1900 phone, available in the same timeframe. The R306 Radio will launch in two colours: Coffee Black and Champagne White. It is a GSM/GPRS 900/1800/1900 phone that will be available in selected markets from Q3 2008.The R306a Radio is a GSM/GPRS 850/1800/1900 phone, available in the same timeframe.