With Olli-Pekka Kallasvuo presenting a short video of the REMADE mobile phone during the Mobile World Congress 2008 in Barcelona, Raphael Grignani is able to share one of the case-studies addressing sustainability hos team has been working on passionately.
The intent was to create a device made from nothing new.
We drew on a simple insight that in the not too distant future humanity will have extracted and worked much of the valuable minerals once buried in planet Earth. We will be compelled to reuse and celebrate what is essentially “above ground”. Thus we explored the use of reclaimed and upcycled materials that could ultimately change the way we make things.
In remade, recycled materials from metal cans, plastic bottles, and car tyres are used beautifully; whilst helping reduce landfill and preserving natural resources. The concept also addresses cleaner engine technologies, and energy efficiency through power saving graphics.
Remade is a concept that explores potential new ideas for the future, and is part of Nokia's ongoing work looking at how it can help people make more sustainable choices. It is designed to help inspire and stimulate discussion on how mobile devices might be made in the future.
Watch the video on
[source : textually]
No comments:
Post a Comment